For continued growth you need to always be thinking a few steps ahead.
Enter, Virginia Juliano Strategic…
Ready to unleash your future potential, impact and revenue? You’re in the right place.
Bringing together a savvy combination of “left brain” business acumen with “right brain” big-picture vision. Offering consulting services, workshops, trainings, talks + more to help you take on what’s coming next.
signature services
Upstream
Action Plan
Level 1
Receive a detailed assessment and action plan including deep dive into existing operations and industry dynamics; Clarify business goals; Identify pivotal consumer trends and powerful growth levers…
Upstream
ignition
Level 2
Launch your fully customized master plan into reality, driving advancement and revenue; Align vision with resources; Can include impactful training and support at key phases; Builds upon Upstream Action Plan…
Upstream
Speaking + Events
On Request
Spark upstream thinking and provocative discussion with virtual and in-person keynotes, workshops and interviews that focus on transforming the choppy waters into opportunities…
your strategic special ops
It can be hard to see what’s coming when you’re focused on day-to-day operations. Think of Virginia as your Strategic Marketing “Special Ops”—she can drop in and quickly assess both the internal and external undercurrents of your business, setting you up for future growth and success.
Her top-tier credentials, depth of experience and no-nonsense style makes her the ideal secret weapon for businesses and business owners at an inflection point.
Imagine…
Skillfully keeping up with technologies affecting your industry.
Leveraging AI for growth and profit.
Outperforming your competition with innovative, disruptive thinking and strategies.
Book a FREE CALL or contact us today to see what’s possible!
Expertise in,
but not limited to…
Media, Entertainment & Technology
Creative Businesses (such as Ad Agencies, Marketing & Branding Professionals, Public Relations, Artists, Designers, Writers, Architects, Photography Studios, Film Production Companies)
Health & Wellness
Wine & Spirits
Food & Travel
Luxury & Premium Brands
Real Estate
Recruitment
Consult Level 1
Upstream Action Plan
ASSESS, ANALYZE & ARTICULATE
Using the tools she’s amassed over a successful two decade strategic marketing career, Virginia will shine a light on your existing operations, develop a detailed assessment and clarify your immediate, short and long-term priorities and goals.
Whether it’s done across your organization, business unit or department, the process often unearths exciting capabilities and assets already within your business—you may be surprised at what she finds!
Tapping into her experience and instincts, she knows the right questions to ask to extract the nuggets of data and insight needed to draw out your vision, analyze your current business dynamic and break it down into potential quantitative and qualitative outcomes.
From there, she formulates and articulates a clear, practical, step-by-step roadmap to achieve your goals. You’ll come away with a detailed blueprint and tangible list of tactics that you can start acting on immediately.
Virginia’s keen eye for envisioning what’s coming across the business horizon will give you the CMO-level perspective you’ve been yearning for, plus the confidence to move forward with clarity, conviction and ease.
see what’s included >
Take the first step and book a FREE CONSULT with Virginia to learn more about how the Always Upstream℠ process can transform your business.
Upstream Ignition
Consult Level 2
FROM ROADMAP TO OPEN ROAD
After establishing the foundational clarity, vision and planning of Consult Level 1, it’s now time to mobilize your team, technology and assets to launch your fully customized master plan into reality.
Continuing in ongoing collaboration, Virginia will act as the strategic arm of your business, supporting and guiding you and your team as you take on the process of implementing and integrating your UPSTREAM ACTION PLAN.
Because of its highly bespoke nature, the specifics of this phase will vary depending on each client’s needs, goals and situation.
Virginia can help you harness the X-factor in your business, pinpoint challenges on the horizon, navigate transitional periods and orchestrate the growth levers needed for success.
may include >
Position your business for growth – book a FREE Consult to learn about how the Always Upstream℠ process can work for your unique needs.
Upstream Speaking and Events
on Request
MAKE WAVES & STAY BUOYANT
Virginia offers diverse opportunities to integrate creative thinking and best practices into your teams, customers and collaborators with presentations, workshops and trainings that focus on new trends and amplify cutting-edge ideas.
With her uncanny ability to see around corners, her business and marketing expertise covers a variety of topics including the nexus of entertainment and technology and how to incorporate “disruptive thinking” into your everyday processes. She’s happy to collaborate on topics that would serve your specific goals and spur lively discussion and debate.
Virginia brings potent technical knowledge and intense creativity to achieve targets and solve complex problems within cost-conscious environments. Start the transformation of your business by engaging. Virginia for your next program or event.
Wondering about other ways you can position your brand as an influential thought leader? Virginia’s mastery extends to crafting white papers and editorials to help you stand out in the marketplace.
virtual + in-person offerings include >
Book Virginia to create engaging programs and events that will galvanize your sales organization, focus your marketing and spark creative problem solving across your enterprise.